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Thinking worth your time.

We write about what we know: data strategy, enterprise platforms, and the organisational realities that make technology projects succeed or fail. No thought leadership for thought leadership's sake.

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Data Strategy8 min read · March 2025

The single source of truth problem: why most BI projects fail before they start.

Most business intelligence projects fail not because of technology but because no one agreed on the definitions first. What counts as 'revenue'? Which system owns it? These are political questions, not technical ones. Here is the process we use to resolve them.

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Why this matters

Data governance is the foundation that BI, AI, and analytics are built on. Getting it wrong at the start costs more than the entire technology budget to fix later. This piece gives you a practical diagnostic framework.

Clay Data Practice · March 2025

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E-Governance9 min read

What government technology projects get wrong about procurement.

The way government technology is procured creates systematic incentives toward failure: lowest-bid wins, specifications written before diagnosis, and vendors rewarded for complexity rather than outcomes. Having operated in this environment for 18 years, we have learned to work within it.

Clay E-Governance Practice · January 2025

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Cloud6 min read

Cloud migration without regret: the questions to ask before you move.

Cloud migrations fail when the decision to move is made before the design. Moving to the cloud is not a destination — it is an architectural commitment with compounding consequences. The questions most organisations forget to ask at the start are the ones that generate the largest bills three years in.

Clay Cloud Practice · December 2024

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014 articles

Data Strategy

BI architecture, governance, and the organisational dynamics that decide whether data projects succeed.

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023 articles

ServiceNow

Platform configuration, App Engine development, and the common implementation patterns that cause failure.

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033 articles

E-Governance

Public sector technology delivery, procurement realities, and lessons from state-level project experience.

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042 articles

AI & ML

Practical enterprise applications of machine learning — where it works and where it adds cost without value.

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053 articles

Cloud

Cloud migration strategy, architecture decisions, and the questions organisations forget to ask.

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062 articles

Digital Marketing

B2B search strategy, content that earns authority, and the metrics that actually predict pipeline.

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