Deep expertise. No generalists.
Every service Clay offers is backed by years of real delivery — not just certification. Here is what that looks like in practice.
Data Analytics & Integration
Turn your data into the decisions that matter.
Most data problems are not technology problems. They are question problems — the wrong metrics tracked, the wrong audiences served, the wrong cadence of reporting. We begin every analytics engagement by understanding what decisions your leadership team actually needs to make, then work backwards to the data infrastructure that enables those decisions reliably. We are a Qlik Partner with deep hands-on experience across Qlik Sense and QlikView implementations. Our Talend practice covers data integration, ETL pipeline development, data quality remediation, and migration projects. We do not deploy tools. We build intelligence systems.
We layer AI-driven anomaly detection, natural language querying, and predictive analytics on top of governed data foundations — so intelligence compounds as your data matures.
Pipeline health monitor
Data sources connected
12
ITSM workflow
Platform adoption
30% → 87%
ServiceNow Platform
ServiceNow, configured for the way you actually work.
ServiceNow is the AI platform for business transformation. It connects and automates the technology, processes, and workflows that run every corner of your enterprise — IT, HR, finance, customer service, and beyond. Most ServiceNow implementations fail not because the platform is weak but because they are configured for the vendor's default process model rather than yours. Our ServiceNow practice starts with a clear understanding of how work flows through your organisation, and configures the platform accordingly. We do not resell licences. We make the platform work.
Explore ServiceNow“We build Now Assist and predictive intelligence capabilities into every deployment we deliver — turning ServiceNow from a workflow tool into a system that learns from how your organisation works.”
E-Governance & Bespoke Development
Built for the scale and scrutiny of public-sector delivery.
Government technology projects carry a different weight. The stakeholder landscape is complex, the procurement requirements are demanding, and the consequences of failure are public. We have delivered at this level — most notably a comprehensive e-governance platform for the Haryana State Government covering water billing, ERP integration, and citizen-facing services at scale. If your project is for a government body, a public utility, or a regulated institution — we understand the environment, the approval processes, and the realities of delivery that many technology firms do not.
We apply AI to public-sector delivery where it creates genuine value: intelligent billing exception handling, predictive maintenance alerts, and automated citizen query resolution.
Haryana water billing ERP
E-Governance · Active
1M+
Citizens
40%
Fewer errors
3x
Faster recon.
6 mo
Go-live
B2B funnel performance
- Reach2.4M
- Engage380K
- Convert42K
- Retain18K
Digital Marketing
Digital marketing that builds pipeline, not just presence.
We offer digital marketing because we have seen what happens when a strong technology product or service is invisible to its market. SEO, PPC, and content strategy are not add-ons for us — they are the disciplines that connect Clay's technical work to the clients who need it. Our digital marketing practice is built specifically for B2B and enterprise audiences. We do not run consumer campaigns. We build search presence for high-intent buyers, create content that earns authority in specialist markets, and run paid acquisition strategies designed to generate qualified conversations — not vanity metrics.
AI-powered keyword clustering, intent analysis and automated A/B testing sit behind every campaign we run — ensuring spend is continuously optimised toward the highest-converting audience segments.
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Not sure which practice fits your challenge?
Tell us where your biggest bottleneck is. We'll tell you honestly whether we can help, and what that would look like.